Described at its launch as the “largest mobility program ever carried out in Brazil” by Geraldo Alckmin, Vice President and Minister of Development, Industry, Trade, and Services (MDIC), the Green Mobility and Innovation Program (MOVER) is a Brazilian government policy aimed at enhancing competitiveness and reducing carbon emissions in the mobility sector by 50% by 2030.
Launched by MDIC at the end of 2023, MOVER seeks to expand sustainability guidelines for the automotive fleet and encourage new technologies in mobility and logistics.
The program incentivizes the production chain to invest in Research, Development, and Innovation (RD&I) to improve technologies and enhance the quality of passenger cars, light commercial vehicles, pickups, buses, trucks, and agricultural machinery.
Under MOVER, eligible companies are entitled to financial credits based on their Research and Development (R&D) expenditures, which can range from 50% to 320%. In practice, “every real invested will grant between R$0.50 and R$3.20 in credits, which can be used to offset any taxes administered by the Federal Revenue Service,” according to Quatro Rodas magazine
What’s the Difference Between MOVER and Rota 2030?
MOVER is an evolution and expansion of the Rota 2030 program, launched in 2018, which established new standards for vehicles sold in Brazil, including safety and energy efficiency recommendations.
Now, MOVER goes even further in terms of sustainability, introducing minimum recycling requirements in vehicle manufacturing and adopting the “well-to-wheel” concept, which measures CO2 emissions throughout the entire fuel production cycle up to vehicle exhaust emissions.
ELDORADO Boosts Its Mobility Innovation Projects
In September 2024, Vice President Geraldo Alckmin announced that the MOVER (Green Mobility and Innovation) program had already accredited 121 companies, authorizing them to receive financial credits in exchange for investments in innovation.
At ELDORADO, our mission is to research and develop customized hardware and software solutions for companies in the mobility sector. We specialize in microelectronics, the development of highly reliable hardware devices, and technologies such as embedded computing, artificial intelligence, computer vision, and image processing. These enable solutions for electrification, recyclability, software-defined vehicles, over-the-air (OTA) updates, and the widespread adoption of ADAS and features that enhance driver experience and overall road safety.
ELDORADO has a strong track record in developing solutions and projects in the automotive sector, delivering practical benefits and innovations to various partners.
As an EMBRAPII Unit, ELDORADO, in partnership with Volkswagen do Brasil, developed new technologies and software for connected vehicles under the Rota 2030 program. This included contributions to the evolution of VW Play systems, expanding connectivity and automation features in some of the automaker’s models.
Another milestone in ELDORADO’s pursuit of vehicular mobility innovation is the Rota Conectada Project, a partnership between the Institute and FEEC/Unicamp, within the Green Mobility and Innovation Program (MOVER), coordinated by the UFMG Support Foundation (FUNDEP).
The Rota Conectada Project aims to strengthen Brazil’s capabilities in vehicular mobility while developing and providing a real, connected environment with elements of smart cities and vehicular mobility. This initiative supports the development of new applications and drives the future of Mobility in Brazil.
Accelerate and enhance your R&D efforts with MOVER! If your company has a development and technological innovation project in the mobility sector, contact our specialists to boost your customized solutions.
Learn more:
The government presents the requirements for companies to qualify for MOVER.
